In this episode of the Peaking Podcast, Bryan Mikolaitis hosts Mark Abrams and Jake Leskovar, who share their entrepreneurial journeys, the innovative technology behind Tree3 and XP Flow, and insights into affiliate marketing. They discuss the challenges of building a startup, the importance of team culture, and strategies for funding and growth. Mark emphasizes the need for persistence and passion in entrepreneurship, while Jake highlights the role of AI in simplifying affiliate management.

Sound Bites

“I signed my own diploma.”
“We were ahead of the game with our AI.”
“You need to really know your market.”

• Mark Abrams has a diverse background in politics and entrepreneurship.
• Tree3’s technology allows for a seamless online shopping experience without redirection.
• The partnership with Disney was a pivotal moment for Tree3.
• XP Flow was created to simplify affiliate marketing for merchants.
• AI plays a crucial role in enhancing the efficiency of affiliate management.
• Building a strong team culture is essential for startup success.
• Funding is a significant challenge for startups, and self-funding can provide more control.
• Persistence and belief in your product are key to overcoming obstacles.
• Maintaining communication with investors is vital for building trust.
• Having fun and enjoying the journey is important in entrepreneurship.